New research published by Cancer Research UK claims that tobacco companies are designing cigarette packs to resemble bottles of perfume or with lids that flip open like a lighter to lure young people into smoking. It said the findings provided a “chilling insight” into the power of branding and marketing by the tobacco industry.
Young people and women are identified as target groups to aim tobacco packaging at according to the new report which has been published alongside a short film that illustrates children's reactions to the slickly designed cigarette packs.
You can view both the film and report here: Tobacco packaging.
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