New Research Suggests the Alcohol Industry is Targeting Teeenagers

Researchers writing in the British Medical Journal claim that the alcohol industry is targeting teenagers by implying that drinking will bring friends and fun. Documents obtained by the Commons Select Committee on Health show that market research on 15-16 year olds is used to guide the development of campaigns to promote alcoholic drinks. A ban on irresponsible drink promotions and a compulsory requirement to check under 18s for IDs are among the final conditions of a proposed code for alcohol retailers announced by the Home Secretary, Alan Johnson. A link to the proposed code can be found here: http://www.homeoffice.gov.uk/documents/alcohol-code-of-practice/selling-alcohol-responsibly2835.pdf?view=Binary